ビジュ
Biju
びじゅ
ビジュ is clipped from ビジュアル (bijuaru, from English 'visual') and means someone's looks or appearance. The term entered Japan through K-POP fandom, where every group has a 'visual member' — the member considered most attractive. It spread rapidly on Japanese social media from 2023 onward and ranked second in Japan's trending-word rankings for 2025. The go-to patterns are ビジュがいい (good visuals), ビジュ良すぎ (visuals too good), and 今日のビジュやばい (today's visuals are insane). It's mainly used to hype up idols and celebrities, but it works for everyday life too — telling a friend 今日のビジュ最高 (today's look is top-tier). On the flip side, ビジュ終わってる (visuals are dead) is a popular bit of self-deprecating humor about looking rough.
Examples
この靴、ビジュがいい
These shoes have great visuals.
Commenting on a good-looking pair of sneakers
卒アルの写真、ビジュ終わってるから見せたくない
My yearbook photo? Visuals are dead — I'm not showing anyone.
Refusing to show friends your yearbook photo
この角度のビジュが一番盛れてるから、プロフィール写真これにしよ
This angle gives me the best visuals, so I'm making it my profile pic.
寝起きのビジュで出勤したら、具合悪いの？って心配された
I showed up to work with just-woke-up visuals and got asked if I was feeling okay.